Our Privacy Policy

Our Privacy Policy

Booqam Privacy Policy

Last updated: November 20, 2020


Booqam Inc., for and on behalf of itself and its subsidiaries (collectively, “Booqam”, “we”, or “us”) wants you to be familiar with how we collect, use, process and disclose your personal information. This Privacy Policy covers our privacy practices in connection with your access to or use of our websites and applications (“Platform”), including when you communicate with us or other booqam users via the Platform (collectively “Services”), or when you otherwise provide us with personal information.


Personal information we collect

We collect three categories of personal information – personal information you give us; personal information automatically collected from your use of the Services; and personal information from third party sources.


  1. Personal information you give us

Account information. When you register for an account with us, we require certain personal information to open your account, such as your name, contact phone number, email address, and password, ect.


Profile information. We may also ask you to provide additional profile information to use certain features of the Booqam Service which may include street addresses, phone numbers, driver’s license number, date of insurance and issuing country and/or province [MP1], profile photos, employer, biography, and date of birth. Certain parts of your profile (like your profile photos, employer, city, and biography) may be part of your public profile page and will be publicly visible to others.


Booking information. We collect information you provide in relation to a reservation such as equipment listing details, equipment serial number, availability dates, reviews and uploaded photos.


Payment information. We collect your financial information (like your digital payment details or bank account or payment numbers) in connection with a potential or actual transaction, which may be processed and stored by one or more third party payment services providers or digital payments companies


Authentication information. In some instances, we may ask you to provide us a photograph and/or other demographic information, such as a scanned copy of a driver’s license, passport, or credit/debit equipment, social media account information, insurance information, and other forms of identification. Where we request that you withhold certain information (such as obscuring or redacting all but the last four digits of your payment numbers), please do so.


Communications with booqam and booqam users. When you communicate with booqam, whether via email or chat, or use the Services to communicate with other users, we collect information about your communication and any information you choose to provide.


  1. Personal information we automatically collect when you use or access our Services.

Usage data. We collect information about your interactions with the Platform, such as the pages or other content you view, your searches, bookings you have made and other actions on the Platform.


Location information. When you use certain features on the platform, we may collect information about your approximate location (e.g., city/town associated with your IP address) or when you opt in to use our location sharing feature, the precise location information of your mobile device. Keep in mind that most mobile devices allow you to control or disable the use of location services by any application on your mobile device in the device’s settings menu.


Log data. We automatically collect log information when you use the Platform, even if you have not created a booqam account or logged in. That information includes, among other things: details about how you’ve used the Platform, IP address, length of stay, frequency of visits, hardware and software information, unique device identifiers, device event information (e.g., crashes, browser type) and the page you’ve viewed or engaged with before or after you’ve used the Platform.


Reservation information. In addition to the reservation information, you provide to us (as described in the ‘Personal Information you give us’ section above), we also collect transactional information related to your rental on the Platform, including the date and time of your rental, amounts charged and other related rental details.


For a piece of equipment, the information we collect depends on the make, model and year of the equipment but may include, GPS location, fuel level, odometer reading, malfunction indicator lamp (e.g., a check engine light), door state (e.g., locked/unlocked), engine state (e.g., stopped/running) and equipment serial number.


Cookies and similar technology. When you access our Platform, we (including companies we work with) may place small data files on your computer or other device. These data files may be cookies, clear gifs, pixel tags, e-tags, “Flash cookies”, or other local storage provided by your browser or associated applications (collectively “Cookies”).


  1. Personal information from third party sources

Third party payment providers. When you make an electronic payment directly to booqam or through one of our third-party payment providers, we may receive your personal information from these third parties for the purpose of receiving and processing that payment.


How we use your personal information

We use, store and process your personal information to provide and improve our Services and ensure a secure, safe and trusted experience. For example, we may use your information:


To provide our Services, including to:

Enable you to access and use the booqam Services


Provide customer support


Send you service, support and administrative messages, reminders, technical notices, updates, security alerts, and information requested by you at any telephone number, by placing a voice call or through text (SMS) or email messaging


Enable the processing of transactions and send notices about your transactions


Personalize or customize your user experience


Enable you to communicate with other booqam users, including by sending them messages or other information during the booking process


if you provide us or our service providers any information relating to other people in connection with the Services, we may use and store this information to facilitate your referral invitations; send your requests for reviews, for fraud detection and prevention and for any purpose you authorize at the time of collection


Administer referral programs, rewards, surveys, contests, or other promotional activities or sponsored events in which you participate


To improve our Services: We may use the personal information you provide to analyze and improve the Service and to develop new products and services, including by studying our user demographics of the Service.


To send you marketing and promotional communications: We may send you booqam-related marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the ‘Opt out of marketing’ section below.


To ensure a secure, safe and trusted experience, including to:

Verify your identity or authenticate information provided by you, including during account creation and password reset processes


Resolve disputes, collect fees, and troubleshoot problems


Detect, prevent, and/or remediate fraud, abuse, security incidents or other potentially harmful, prohibited or illegal activities


Detect, prevent or remediate violations of and enforce our Terms of Service and Policies


Manage and protect our information technology infrastructure


Conducting investigations and risk assessments


Conduct checks against databases and information sources (such as but not limited to public government databases)


To comply with law: We use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal processes, such as to respond to subpoenas or requests from government authorities


To create anonymous data: We may create aggregated, de-identified or other anonymous data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.


With your consent: In some cases, we may specifically ask for your consent to process your personal information. You may direct us to share your information or consent to it as described at the time of sharing.


We may also use your personal information as described elsewhere in this Privacy Policy or as disclosed to you at the time of collection.


How we disclose your personal information

Profiles, listings and other public information

Your public listing page on our Platform will always include some basic information, such as your user ID/name associated with your account, your public profile photo, and for hosts, the city where your equipment is located, your listing description, your calendar availability, transaction related information to allow our community to evaluate your reliability and responsiveness, and reviews/feedback. Your public listing page may also include aggregate demand information (such as number of page views over a period of time) and information about your cancellations. Our Services may also display the approximate geographic pick-up location of your piece of equipment.


Our Services allow your public profile and public listing pages to be included in search engines, in which case your public profile and public listing pages may be indexed by search engines and may be published as search results.


Sharing between owners and renters

booqam enables equipment owners to offer and share their piece of equipment(s) with other individuals. If you agree to a booking through the Services, we may provide your information to the other party in that transaction as reasonably necessary to facilitate the transaction. For example, booqam may provide your mobile phone number and/or driver’s license information to facilitate communication. We will provide the address of the piece of equipment and/or the proposed delivery location. booqam users engaged in a booking with you may send you text messages (such as to confirm pickup or delivery location).


Service providers

We may share information with vendors and service providers who are engaged by, or working with, us in connection with the processing of payments, operation of our Services and customer support functions and who need access to such information to work with us (including, for example, web hosting, analytics, email delivery, marketing, insurance companies, claims administrators, and customer support services). In some cases, the service provider may be directly collecting the information from you on our behalf


Facebook: https://www.facebook.com/business/help/1151133471911882


Professional advisors

We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.


Business transfers

We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.


Responding to legal requests, preventing harm, and protecting our rights

As noted above, we may disclose your personal information to courts, law enforcement, governmental or tax authorities, or third parties. We will make such disclosure to the extent we are required or permitted to do so by applicable law or we consider such disclosure is reasonably necessary to comply with our legal obligations or legal process, to respond to claims asserted against us and for safety purposes described above. We may also disclose your information in response to valid legal requests relating to criminal investigations or alleged or suspected illegal activity or any other activity that may expose booqam you, or any other user to legal liability or to protect the rights, property, or personal safety of booqam, our employees, our users, or members of the public.


We may also disclose your personal information as described elsewhere in this Privacy Policy or as disclosed to you at the time of collection.


Your preferences and choices

Opting out of marketing communications

You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email. You may continue to receive service-related and other non-marketing emails. If you receive marketing text messages from us, you may opt out of receiving further marketing text message from us by replying STOP to our marketing message or as described in the message.


Correct and update

You can review, correct, update, and edit certain information that has been previously provided to us by you at any time by logging in to your account and reviewing your account settings and profile. You can also access or request a correction of your information by contacting us at info@booqam.com For your protection, we may need to verify your identity before implementing your request.


Account closure

If you wish to close your account and request deletion of your personal information, please send an email to info@booqam.com


Please note that we may be unable to delete information needed to comply with applicable laws, detect or prevent fraud, collect any fees owed, resolve disputes, assist with or process claims, troubleshoot problems, assist with any investigation, comply with audits and investigation, to enforce our Terms of Service and Policies and take other actions reasonably necessary, permitted, or required by applicable law. There may also be residual information that will remain within our databases and other records, which will not be removed.


Targeted online advertising

Please note that we may work with companies that do not participate in the opt out mechanisms that we linked above. In addition, your mobile device settings may provide functionality to limit our, or our partners’, ability to engage in ad tracking or targeted advertising using the Google Advertising ID or Apple ID for Advertising associated with your mobile device.


Choosing not to share your personal information

Where we are required by law to collect your personal information, or where we need your personal information in order to provide the Services to you, if you do not provide this information when requested (or we later delete it at your request), we may not be able to provide you with our Services. We may tell you what information you must provide to receive the Service by designating it as required at the time of collection or through other appropriate means.


We employ a number of technical, physical, and organizational measures designed to protect information against unauthorized access, destruction, or alteration while it is under our control. However, no method of transmission over the Internet, and no method of storing information, can be 100% secure. So, we cannot guarantee the security of your transmissions to us and of your information that we store

Important information

This section describes some additional important privacy information related to your use of our Services.


Cross border transfer

The Services are controlled and operated by us from Base. Your information may be used, stored and processed in any country where we have facilities or in which we engage service providers. These locations may be outside of your state, or country of residence, and may have different and/or less protective data protection rules than those of your state, province, or country. As a result, this information may be subject to access requests from governments, courts, regulatory agencies, security authorities or law enforcement in those jurisdictions according to the laws in those jurisdictions.


Sensitive information

We ask that you not send us, and you not disclose, any sensitive information unless specifically requested (e.g., passports, information related to racial or ethnic origin, or health), on or through the Services or otherwise to us.


Children’s privacy

Our websites are general audience websites, and our Services are not intended for anyone under the age of 18. We do not knowingly collect information from users under the age of 18. If a child under the age of 18 has already provided us with information, his or her parent or guardian may contact us for the purpose of deleting this information or closing an account.


Signed in

If you sign in to our Platform using an email address and password, your session will expire at regulated period. If you are using a public or shared computer you should sign out and/or clear your Cookies when you are done using our Platform in order to protect your account and your information. If you do not sign out, you or any other user of the computer/browser you signed in on mightl be able to view and access your account.



Where Booqam may have provided you with a version of this Privacy Policy in a language other than English, in case of any wording discrepancies between such version and the English version, the English wording takes precedence.


Changes to this privacy policy

We may change this Privacy Policy. Please take a look at the “Last revised” legend at the top of this page to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Services. Your use of the Services following these changes means that you accept the revised Privacy Policy. If you don’t agree to these changes, you can contact us to close your account and you will only be bound by the prior version of the Privacy Policy.



Booqam welcomes your questions and comments about privacy, and what we do. Please feel free to contact us at our email address: info@booqam.com


Thanks for using Booqam!


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